Which major pop culture franchise pioneered the first widely successful AR retail experience that allowed fans to virtually 'try on' character costumes in stores?

Augmented Reality (AR) has transformed how fans interact with their favorite pop culture products and experiences. From virtual try-ons to interactive packaging, AR creates immersive retail experiences that blend digital content with the physical world. Major entertainment franchises, music artists, and pop culture brands are leveraging this technology to create memorable shopping moments. Test your knowledge about this cutting-edge retail technology that's reshaping how we engage with pop culture merchandise!

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Star Wars (Disney) with their 'Become a Jedi' AR mirror experience in 2016
Marvel with their 'Superhero Selfie' AR app in 2015
Harry Potter (Warner Bros.) with their 'Wizarding Wardrobe' AR experience in 2017
Pokémon with their 'Trainer Transform' AR fitting room in 2018