Which major retailer is credited with pioneering the 'Endless Aisle' concept at scale, allowing customers to order products not physically in-store through digital kiosks?

The 'Endless Aisle' concept transformed retail by allowing brick-and-mortar stores to offer virtually unlimited inventory through digital integration. This innovation bridged physical and online shopping experiences, enabling customers to order products not available in-store for home delivery or in-store pickup. It represents one of the most significant retail strategy shifts in response to e-commerce competition. Do you know which major retailer first successfully implemented this game-changing approach at scale?

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Macy's
Best Buy
Home Depot
Target