Which transportation company underwent a major rebranding in 2020, changing its iconic bull logo to a minimalist design featuring just the company name in a custom typeface?

Corporate logos in the transportation industry often evolve to reflect changing times, technological advancements, and shifting brand identities. These visual transformations can tell us much about a company's journey and strategic positioning in the market. This trivia question focuses on a significant logo change that marked a pivotal moment for one of the world's most recognizable transportation brands.

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