Which artist pioneered the 'surprise drop' product launch strategy in 2013, releasing an album with no prior marketing or announcement, forever changing how entertainment products are released?

Product launches in pop culture have evolved from simple releases to cultural events that generate massive buzz and consumer engagement. From midnight launch parties to global livestreams, companies leverage celebrity partnerships, limited editions, and immersive experiences to create moments that transcend the product itself. Test your knowledge about one of the most successful pop culture product launch strategies that revolutionized the entertainment industry!

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• Beyoncé with her self-titled visual album
• Taylor Swift with '1989'
• Drake with 'If You're Reading This It's Too Late'
• Kanye West with 'Yeezus'

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