Which celebrity entrepreneur was the first to use their personal brand to launch a successful makeup line valued at over $1 billion through primarily digital marketing and limited retail distribution?

Throughout history, celebrities have transformed their personal brands into powerful business empires. Their strategic decisions have shaped industries and created lasting legacies beyond their original claim to fame. This trivia tests your knowledge of how famous personalities have leveraged brand strategy to build their product empires and create sustainable business models. Do you know which celebrity pioneered which innovative approach?

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty