Which major religious publishing company rebranded in 2014, changing its 40-year-old logo of a flame and cross to a more abstract design that some critics claimed diminished its Christian identity?

Throughout history, religious organizations have developed distinctive visual identities to represent their core values and beliefs. From ancient symbols adopted into modern branding to contemporary designs created specifically for religious retail and publishing, these logos carry deep significance. Test your knowledge about the evolution and meaning behind notable religious brand identities that have shaped how faith communities present themselves in the commercial marketplace.

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Zondervan Publishers
Thomas Nelson
Tyndale House
HarperCollins Christian Publishing (formerly Thomas Nelson & Zondervan)