Which CEO famously used Greek mythology as inspiration for their company's flagship product, even incorporating design elements from the ancient stories into the packaging and marketing?

Throughout history, mythology has been a powerful tool in product marketing and design. From Nike's winged goddess of victory to Amazon's river of endless possibilities, brands have leveraged ancient stories to create compelling identities. This poll explores how one CEO masterfully incorporated mythological elements into their product strategy, transforming an ordinary item into a cultural phenomenon with legendary status.

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Steve Jobs, who based the Apple logo on the forbidden fruit from Greek myths and designed product packaging to evoke the opening of a sacred temple or oracle
Phil Knight, who named Nike after the Greek goddess of victory and incorporated her winglike swoosh into all product designs and packaging
Howard Schultz, who modeled Starbucks' siren logo after mythological sea creatures and designed store layouts to mimic ancient Mediterranean gathering places
Jeff Bezos, who named Amazon after the mythological female warriors and designed the original packaging with symbols representing their strength and speed