Which sporting goods retailer pioneered the concept of in-store rock climbing walls as both a product testing zone and customer engagement feature in the 1990s?

The sporting goods retail landscape has transformed dramatically in recent years with innovative store concepts, technology integration, and experiential marketing. Major players have reimagined how consumers interact with sports products before purchase. This poll tests your knowledge of cutting-edge retail innovations that have changed how we shop for sporting equipment and athletic wear.

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• REI (Recreational Equipment Inc.)
• Dick's Sporting Goods
• Bass Pro Shops
• The North Face

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