Which retail loyalty program, launched in 1981, revolutionized customer retention by being the first major program to use a magnetic stripe card to track purchases and offer tiered rewards?

Loyalty programs have been a cornerstone of retail strategy throughout history, evolving from simple punch cards to sophisticated digital ecosystems. This poll tests your knowledge about a pivotal moment in loyalty program history that transformed how retailers approach customer retention and data collection. Do you know which groundbreaking program set the standard that countless retailers would follow for decades?

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• American Airlines AAdvantage
• S&H Green Stamps
• Sears Club Card
• Macy's Star Rewards

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