Which celebrity's endorsement deal transformed Puma from a struggling athletic brand to a fashion powerhouse, increasing their market value by over 40% within a single year?

Famous people have the power to transform brand fortunes through their endorsements. Some celebrity-product partnerships have been so successful they've revitalized declining brands or launched new product lines into immediate success. This trivia question explores one of the most remarkable brand turnarounds in retail history that was driven by a celebrity endorsement. Test your knowledge about how famous faces can revolutionize product sales!

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Rihanna, with her Fenty x Puma collaboration in 2015
Kanye West, with his Puma Yeezy line in 2013
Serena Williams, with her Puma Court collection in 2014
Usain Bolt, with his Puma Speed collection in 2016