Which celebrity's makeup brand reached a billion-dollar valuation in just 18 months by pioneering a social media-first omnichannel retail strategy with limited retail distribution?

In today's retail landscape, celebrity partnerships have become a cornerstone of product marketing strategies. Famous personalities leverage their influence to drive brand recognition and consumer engagement in unprecedented ways. This trivia question explores how one particularly innovative celebrity entrepreneur disrupted traditional retail channels and created a billion-dollar empire through strategic omnichannel marketing approaches.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty