Which major sports apparel company first introduced data-driven 'performance zones' in their retail stores that allow customers to test products in simulated athletic conditions while collecting performance metrics?

The sports retail landscape has transformed dramatically in the digital age. From specialized apps to innovative inventory management systems, technology has revolutionized how sports products reach consumers. This trivia question tests your knowledge of a significant collaboration between sports analytics and retail that changed how athletic performance products are developed and marketed.

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Nike with their Nike Performance Centers
Under Armour with their Connected Fitness Labs
Adidas with their Innovation Stations
Puma with their Performance Testing Zones