Which retail innovation, first introduced in 1916, revolutionized the customer shopping experience by allowing customers to select their own items rather than having clerks gather products for them?

Before the digital age transformed shopping, brick-and-mortar stores underwent their own revolutionary changes in customer experience design. This poll explores a pivotal innovation that fundamentally altered how consumers interact with retail environments and set standards we still follow today. Test your knowledge about this transformative moment in retail history!

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Piggly Wiggly's self-service grocery store model
Macy's department store floor plan with dedicated sections
Sears Roebuck's catalog shopping experience
Marshall Field's customer service desks