Which major film studio pioneered the concept of 'studio stores' in shopping malls during the 1990s, setting a new standard for entertainment retail that influenced the entire industry?

The film and television industry has transformed how products appear and are marketed to consumers. Product placement, studio merchandise, and themed retail experiences have become billion-dollar business strategies. Major studios now operate extensive retail operations that extend their intellectual property beyond the screen. How well do you know the intersection of Hollywood and retail innovation?

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Warner Bros.
Universal Studios
Paramount Pictures
20th Century Fox