Which celebrity completely redesigned their company logo in 2019, moving from a stylized version of their initials to a minimalist wordmark when pivoting from makeup to skincare?

Many celebrities have ventured into the business world with their own product lines, creating distinctive logos that represent their personal brand. These logos often undergo evolution as the celebrity's brand grows and changes direction. This trivia question focuses on a famous celebrity entrepreneur who significantly transformed their company logo to reflect a new business direction.

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Kylie Jenner (Kylie Cosmetics to Kylie Skin)
Rihanna (Fenty Beauty to Fenty Skin)
Lady Gaga (Haus Laboratories to Haus Labs)
Jessica Alba (Honest Beauty to Honest Skin)