Which innovative retail technology did Nike first introduce in 2018 that revolutionized the in-store customer experience by using machine learning to offer personalized product recommendations?
The sporting goods industry has undergone massive transformation in recent years. Traditional brick-and-mortar sports retailers have had to adapt to technological advances and changing consumer behaviors. This trivia question focuses on a significant moment in sports retail history that changed how athletic brands engage with consumers through personalization and direct-to-consumer strategies.
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- Nike Fit: AR foot scanning technology that measures foot morphology for perfect shoe sizing
- Nike Pro: Virtual reality headsets allowing customers to test products in simulated sporting environments
- Nike Connect: RFID-enabled merchandise that unlocks exclusive content when scanned with smartphones
- Nike Vision: Smart mirrors that overlay different apparel options on customers without trying them on
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