Which Broadway musical pioneered the use of 'Influencer Night' as a marketing strategy, inviting social media personalities to attend and create content about the show?

The performing arts industry has mastered the art of product endorsements and brand management in unique ways. Broadway shows, in particular, have developed sophisticated marketing strategies to stand out in a competitive entertainment landscape. This trivia question explores a revolutionary brand partnership that changed how performing arts productions market themselves to wider audiences. Test your knowledge about this landmark collaboration in theatrical marketing!

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Hamilton
Be More Chill
Dear Evan Hansen
Hadestown