Which global retailer pioneered the 'Light Up Traditions' Diwali campaign in 2018, featuring handcrafted products made by local artisans and traditional craftspeople across India?

In 2018, a major global retailer launched a groundbreaking campaign that changed how cultural festivals are marketed. This campaign not only boosted sales during the Diwali season but also set new standards for cultural authenticity in retail marketing. The company worked with over 200 local artisans and created limited-edition products that celebrated the festival's heritage while bringing traditional crafts to modern consumers. Test your knowledge about this retail innovation that bridged cultural traditions with contemporary commerce.

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IKEA
Walmart
Amazon
Target