Which beverage company saved approximately $1 billion over three years by reducing their PET plastic bottle weight by just 2 grams?

Product packaging is often seen as merely functional, but it can dramatically impact consumer perception and sales. In today's competitive retail environment, innovative packaging design has become a critical differentiator. Beyond protection and information, packaging tells a brand's story, creates emotional connections, and can significantly influence purchase decisions. This trivia question explores a revolutionary packaging innovation that transformed an entire industry's economics and sustainability profile.

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