Which music superstar pioneered the surprise 'visual album' digital drop strategy that changed how artists release music, creating a new retail model now used throughout the industry?

In the ever-evolving world of retail, payment systems have dramatically transformed how fans interact with their favorite pop culture franchises. From exclusive merchandise drops to concert ticket purchases, the technology behind transactions has shaped fan experiences and brand engagement. Test your knowledge of a groundbreaking payment innovation that changed how we interact with a major pop culture phenomenon!

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Beyoncé with her self-titled album in 2013
Taylor Swift with '1989' in 2014
Drake with 'If You're Reading This It's Too Late' in 2015
Kanye West with 'The Life of Pablo' in 2016