Which controversial marketing campaign featured the slogan "WWJD" (What Would Jesus Do?) that became a massive retail phenomenon in the 1990s, selling over 15 million bracelets?

Religious retail is a multibillion-dollar industry with unique marketing challenges and opportunities. From sacred texts and worship supplies to inspirational merchandise and educational materials, religious retailers must balance commercial success with spiritual authenticity. This poll tests your knowledge about a famous religious product marketing strategy that created significant controversy while demonstrating the delicate balance between commercialization and sacred values.

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Zondervan Publishing's youth outreach program
Mike Yaconelli's Cornerstone Festival promotion
Janie Tinklenberg's youth group fundraiser
Billy Graham's evangelistic campaign merchandise