Which pharmaceutical company famously rebranded its medication tadalafil as 'Cialis' with distinctive yellow pills and the 'moments' marketing campaign, resulting in it overtaking Viagra in global sales by 2012?

The pharmaceutical industry invests heavily in drug development, but the strategic decisions around branding can make or break a medication's success in the market. This poll explores a fascinating case study in pharmaceutical brand strategy that transformed a company's fortunes. Test your knowledge about how strategic branding decisions impact medicine beyond the lab.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Eli Lilly and ICOS
GlaxoSmithKline
Bayer AG
Johnson & Johnson