Which market research methodology has been widely credited with helping political campaigns more accurately predict voter behavior since 2012?

In modern politics, sophisticated market research techniques help campaigns and government agencies understand public sentiment and shape their messaging strategies. This trivia question tests your knowledge about how political organizations leverage advanced market research methodologies to gain insights into voter behavior and public opinion. Do you know which innovative research technique has revolutionized political campaigns in recent years?

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Microtargeting with psychographic segmentation
Traditional telephone polling with randomized sampling
Focus groups with representative demographic selection
Exit polling with stratified geographic distribution