Which entertainment company first launched a fully immersive VR retail experience allowing fans to shop for merchandise inside recreations of their most iconic fictional worlds?

Virtual reality is transforming how consumers engage with pop culture merchandise and experiences. Major entertainment brands are pioneering new ways to shop and interact with their fictional universes. Test your knowledge about how this cutting-edge technology is being used by entertainment giants to revolutionize fan engagement and shopping experiences in the pop culture retail space.

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Disney with their 'Kingdom Immersion' VR stores featuring Marvel, Star Wars, and Disney Princess realms (2019)
Warner Bros. with their 'Wizarding World VR Shopping Experience' for Harry Potter merchandise (2018)
Netflix with their 'Stranger Things Mall VR Experience' featuring 80s-themed shopping (2020)
Nintendo with their 'Virtual Nintendo World Shops' allowing purchases of exclusive gaming merchandise (2021)