Which major outdoor retailer pioneered the '1% for the Planet' sustainability model, pledging to donate 1% of sales to environmental causes including wildlife conservation?

Many retail brands have launched specialized product lines that contribute directly to wildlife conservation efforts. These sustainability initiatives not only help protect endangered species but also represent innovative brand strategies in the competitive retail landscape. Test your knowledge about these wildlife-focused retail sustainability initiatives and see how well you understand the intersection of commerce and conservation!

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Patagonia
REI
The North Face
Columbia Sportswear