Which groundbreaking digital marketing initiative helped the musical 'Hamilton' become a cultural phenomenon before many people had even seen the show?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters market productions and engage with audiences. From virtual reality previews to dynamic pricing algorithms, Broadway theaters and performing arts venues have embraced innovative digital marketing strategies to fill seats and create buzz. Test your knowledge about how the curtain has risen on digital marketing in the world of live performance!

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The #Ham4Ham lottery performances that were streamed on social media
Virtual reality headsets that allowed potential ticket buyers to experience 30 seconds of the opening number
A partnership with Google that created 3D interactive sets viewable on mobile devices
An AI chatbot of Alexander Hamilton that would engage with fans on the show's website