Which gaming company first launched a fully interactive VR retail store where customers could 'test play' games in virtual environments before purchasing?

The integration of virtual reality into retail gaming experiences has transformed how gamers discover and purchase new titles. Major game developers and retailers have experimented with innovative VR experiences that blur the line between shopping and gaming. Test your knowledge about one groundbreaking VR retail initiative that changed how games are marketed and sold!

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Valve with 'The SteamVR Marketplace' (2016)
Epic Games with 'Fortnite VR Store' (2018)
PlayStation with 'PSVR Retail Experience' (2017)
Nintendo with 'Virtual Switch Shop' (2019)