Which brand storytelling initiative is credited with transforming Nike from a sports equipment company to a lifestyle brand in the late 1980s?

Behind every successful sports brand is a pivotal moment that transformed its market position. Nike's journey from a niche running shoe company to a global sports powerhouse involved several strategic turning points. This poll tests your knowledge of one of the most significant brand strategy decisions that helped cement Nike's iconic status in sports history. Think you know what truly elevated Nike from competitor to cultural phenomenon?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

• The 'Just Do It' campaign featuring everyday athletes alongside professionals
• The signing of Michael Jordan and creation of Air Jordan line
• Nike's 'Bo Knows' cross-training campaign with Bo Jackson
• The introduction of Nike Air technology with visible air bubbles

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