Which Broadway show pioneered the "Ham4Ham" lottery system that evolved into a viral marketing phenomenon with sidewalk mini-performances, substantially increasing its audience diversity and social media presence?

The performing arts industry has seen numerous innovative marketing campaigns over the years, but one stands out for transforming how Broadway shows attract audiences. In 2015, a groundbreaking digital-first approach shattered ticket sale records and changed theater marketing forever. Test your knowledge of this influential campaign that has become a case study in performing arts promotion!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton
Dear Evan Hansen
Wicked
The Book of Mormon