Which celebrity's makeup brand revolutionized the beauty industry with its direct-to-consumer model and was valued at over $1 billion within 18 months of launch?

Many celebrities have ventured beyond their entertainment careers to become influential product innovators in retail. Their ventures have transformed product categories and consumer experiences. This poll tests your knowledge about significant celebrity-driven product innovations that have shaped retail trends and consumer preferences in recent years.

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Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty
Kylie Jenner with Kylie Cosmetics