Which innovative retail strategy did London's Royal Opera House pioneer in 2019 that revolutionized performing arts merchandise sales and has since been adopted by major theaters worldwide?

The performing arts industry has undergone significant retail transformation in recent years, particularly in how tickets, merchandise, and experiences are sold to audiences. From Broadway to local community theaters, the customer journey has evolved dramatically with new technologies and strategies. Test your knowledge about the innovative retail approaches that are reshaping how performing arts organizations connect products with patrons!

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