Which pricing strategy was pioneered by Patagonia to discourage overconsumption while maintaining premium positioning in the outdoor/natural products market?

The natural and organic products industry has seen significant transformation in pricing strategies over the past decade. As consumers become more environmentally conscious, brands must balance sustainability with profitability. This trivia question explores a key pricing innovation that has reshaped how eco-friendly products are positioned in the marketplace. Test your knowledge of how sustainable brands are changing traditional retail pricing models!

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Transparency Pricing - displaying the environmental cost breakdown of each product
Anti-Sale Strategy - intentionally avoiding discounting to prevent devaluing sustainable goods
Earth Tax - adding a mandatory 1% surcharge on all products that funds environmental initiatives
Lifecycle Pricing - charging more upfront but offering free repairs for the product's lifetime