Which marketing campaign is credited with revolutionizing book promotion by using an interactive online puzzle that required readers to solve mysteries across multiple websites?

Marketing strategies have transformed the publishing world, turning books into cultural phenomena. Some campaigns have been so revolutionary they've changed how we approach literary promotion altogether. This trivia question tests your knowledge of a groundbreaking marketing campaign that redefined book promotion in the digital age. Can you identify which innovative approach created unprecedented buzz and set new standards for literary marketing?

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• The 'Cuckoo's Calling' Secret Author Reveal (J.K. Rowling)
• The 'Night Film' Augmented Reality App Campaign (Marisha Pessl)
• The 'S.' Multi-Platform Mystery (J.J. Abrams & Doug Dorst)
• The 'Gone Girl' Amazing Amy Childhood Books Campaign (Gillian Flynn)

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