Which major retail brand's loyalty program was renamed in 2016 to reference a mythological creature that represents the company's Seattle roots?

Throughout history, mythology and folklore have inspired retail marketing strategies and brand storytelling. From Nike being named after the Greek goddess of victory to Starbucks featuring a siren from maritime folklore, mythological references create powerful brand identities. This poll tests your knowledge about how ancient stories have been transformed into modern retail success through strategic brand storytelling and marketing campaigns.

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