Which groundbreaking digital marketing strategy first helped 'Hamilton' become a Broadway phenomenon before it even opened?

In recent years, the performing arts industry has embraced digital marketing in innovative ways to reach new audiences and sell tickets. From virtual reality theater experiences to sophisticated social media campaigns, performing arts organizations are constantly evolving their digital strategies. Test your knowledge about how the world of theater, dance, and live performances has transformed its marketing approach in the digital age!

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Release of the entire soundtrack on streaming platforms months before opening night
Virtual reality previews allowing users to experience seats before purchasing tickets
TikTok dance challenge campaign featuring the original cast
AI-generated personalized show recommendations based on Spotify listening history