Which packaging innovation resulted in a documented 10% increase in market share within its first year of implementation?

Packaging design is not just about aesthetics—it's a crucial marketing tool that can make or break a product's success. Throughout retail history, certain packaging innovations have dramatically transformed consumer behavior, brand perception, and even entire industries. This trivia question explores one of the most influential packaging design innovations that had measurable impact on both sales and consumer psychology. Test your knowledge about how strategic design decisions can create significant competitive advantages in the marketplace!

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Coca-Cola's contour bottle design (1915)
Pringles' stackable hyperbolic paraboloid chips container (1967)
Heinz's upside-down ketchup bottle (2002)
Apple's minimalist product packaging (2001)