Which Broadway musical's marketing campaign pioneered the use of a viral social media challenge that helped it break box office records and reach non-traditional theater audiences?

The performing arts industry relies on innovative marketing campaigns to fill seats and create buzz around productions. From Broadway to ballet companies, these organizations have pioneered creative approaches to audience development. Test your knowledge about one of the most transformative marketing campaigns in performing arts history that changed how productions connect with audiences.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton's #Ham4Ham lottery campaign
The Lion King's 'Circle of Life' flash mob videos
Wicked's 'Defying Gravity' TikTok challenge
Dear Evan Hansen's #YouWillBeFound campaign