Which military-themed action figure line, launched in 1964, revolutionized the toy industry by becoming the first to use the term 'action figure' as part of its brand identity?

The intersection of military history and retail innovation has created numerous iconic products that have shaped popular culture and consumer behavior. From collectibles to toys, military-themed merchandise has been a significant retail trend for decades. This question explores a pivotal moment in retail history when military history became a commercial product line that would influence generations of consumers and create a billion-dollar industry.

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G.I. Joe by Hasbro
American Heroes by Mattel
Combat Command by Ideal Toys
Military Men by Marx Toys