Which celebrity endorsement deal was the first to exceed $100 million and revolutionized athlete marketing partnerships?

Celebrity endorsements have transformed advertising and product marketing throughout history. Some partnerships have been so successful they've changed the trajectory of both the brand and the celebrity's career. Test your knowledge about these iconic collaborations that reshaped how products are marketed through famous personalities. Do you know which groundbreaking deals set records and defined eras?

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• Michael Jordan's 1984 partnership with Nike to create Air Jordan
• Tiger Woods' 1996 deal with Nike Golf
• LeBron James' 2003 endorsement with Coca-Cola
• David Beckham's 2003 lifetime contract with Adidas

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