Which digital advertising innovation significantly transformed ticket sales for Broadway shows and other performing arts events in the 2010s?

The performing arts world has evolved dramatically in how it markets productions and attracts audiences. From traditional playbills to digital innovations, advertising strategies have transformed the industry's relationship with audiences. This trivia question explores a pivotal advertising innovation that changed how performing arts organizations connect with potential attendees and build their brand presence.

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Dynamic pricing algorithms that adjust ticket costs based on real-time demand
Augmented reality previews allowing users to experience seat views before purchasing
Subscription-based ticket model with monthly fees for unlimited show access
Virtual reality theater tours replacing traditional marketing materials