Which wildlife conservation product innovation first introduced the 'One for One' model, where each purchase directly funds the protection of endangered species habitat?

The pet and wildlife product industry has been evolving to address conservation challenges through innovative retail solutions. Companies are increasingly developing products that not only serve domestic pets but also contribute to wildlife conservation efforts. This trivia question focuses on a groundbreaking sustainability initiative that changed how wildlife conservation products are marketed and sold in retail environments.

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Wild Element's Habitat Hang Tags, which connect physical retail products to digital conservation donations
National Geographic's Photo ARK Collection, which uses augmented reality to show endangered species in their natural habitats
The Rainforest Trust's Conservation Crates, which include sustainable pet toys made from reclaimed ocean plastics
WWF's Guardian Gear, which features embedded QR codes linking to specific conservation projects