Which consumer product, originally developed for military use in WWII, was successfully rebranded for civilian use through an innovative retail strategy that emphasized its battlefield reliability?

During WWII, companies created branded products to boost morale and connect civilians with the war effort. Some of these items became collector's treasures, while others transformed into everyday consumer products we still use today. This poll tests your knowledge of how military history shaped product development and retail strategies that continue to influence modern marketing approaches.

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Jeep vehicles, marketed as 'The vehicle that won the war' to highlight durability
Ray-Ban aviator sunglasses, positioned as 'Military precision for civilian style'
Spam canned meat, promoted as 'The combat-ready meal for modern families'
Coleman camping stoves, advertised as 'Battle-tested reliability for your backyard'