Which pop culture phenomenon led to the first major successful implementation of 'drop culture' retail strategy, creating unprecedented demand through limited-time releases?

The retail landscape has been dramatically transformed by popular culture influences. From celebrity endorsements to viral product launches, the entertainment world has reshaped consumer expectations and retail strategies. This trivia question focuses on a groundbreaking omnichannel retail innovation that blurred the lines between entertainment and shopping, creating a new paradigm for customer engagement in the digital age.

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Supreme's weekly Thursday drops
Beyoncé's surprise visual album releases
Star Wars merchandise midnight launch events
Kylie Jenner's Lip Kit launches