Which designer led the famous 2007 redesign of Penguin Classics that introduced the 'Great Ideas' series with its distinctive typographic covers, significantly boosting sales among younger readers?

In the publishing world, branding is as crucial as the content itself. Penguin Books revolutionized publishing with its accessible paperbacks and distinctive design. The Penguin Classics line, with its iconic black covers, has undergone several strategic rebranding efforts throughout its history to maintain relevance while honoring its literary heritage. This poll tests your knowledge about one of publishing's most significant brand evolutions in the Arts & Literature industry.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

David Pearson
Jan Tschichold
Chip Kidd
Jessica Hische