Which film pioneered the use of 'found footage' viral marketing that included fake missing persons reports, websites, and mockumentaries as part of its promotion strategy?

Behind every blockbuster film is a marketing strategy that can make or break its success. Some movie marketing campaigns become legendary, changing how the entire industry approaches audience engagement. This poll tests your knowledge of one of the most innovative film marketing campaigns that revolutionized how studios promote their products. Do you know which groundbreaking approach helped turn a modest budget film into a cultural phenomenon?

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The Blair Witch Project (1999)
Paranormal Activity (2007)
Cloverfield (2008)
The Ring (2002)