Which iconic Broadway musical features a famous product placement deal that has remained unchanged since its 1996 premiere, with the specific brand written directly into the script and staging?

Product placement isn't just for movies and TV! The performing arts world has its own fascinating history with brand integrations and product design collaborations. From branded playbills to custom stage props, theater productions have found creative ways to incorporate sponsors while maintaining artistic integrity. Test your knowledge about this unique intersection of commerce and culture in the performing arts industry.

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RENT - Marlboro cigarettes featured in 'La Vie Bohème'
Chicago - Wesson cooking oil used in the 'Cell Block Tango' number
RENT - Actual Coca-Cola cans and branding in 'Today 4 U'
The Phantom of the Opera - Dom Pérignon champagne in the masquerade scene