Which wildlife conservation organization pioneered the use of seed-embedded packaging that grows into native plants supporting local pollinators when planted?

Sustainable packaging has become a critical focus for companies selling animal and wildlife products, from pet food to conservation merchandise. As consumers become more environmentally conscious, brands are finding innovative ways to tell their conservation stories through their packaging. Test your knowledge about a groundbreaking packaging design that made waves in the wildlife conservation retail space!

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World Wildlife Fund (WWF) with their 'Plant for Pollinators' packaging in 2019
National Wildlife Federation's 'Butterfly Heroes' seed packet packaging launched in 2018
The Nature Conservancy's 'GrowBack' merchandise tags introduced in 2020
Conservation International's 'Earth-to-Earth' packaging system released in 2017