Which renowned architectural firm underwent a complete rebrand in 2015, changing their logo from a traditional serif wordmark to a minimalist geometric symbol that reflected their shift toward sustainable urban planning?

In the architecture industry, brand strategy goes beyond visual identity—it shapes how firms position themselves and how their designs are perceived in the market. Major architectural firms periodically undergo rebranding to reflect evolving design philosophies, sustainability commitments, or market positioning. This trivia challenges you to identify a significant brand transformation that dramatically impacted an architectural firm's trajectory and market presence.

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Foster + Partners
SOM (Skidmore, Owings & Merrill)
Zaha Hadid Architects
Gensler