Which innovative retail strategy first made high-quality computerized telescopes accessible to the mass consumer market in the 1990s?

The astronomy retail sector has undergone significant changes over the past decades as consumer technology has evolved. From traditional telescopes to advanced computerized tracking systems and mobile apps, the way astronomy products are marketed and sold has transformed dramatically. This poll tests your knowledge about a pivotal moment in astronomy retail history that changed how consumers access the stars.

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Celestron's 'Stars in Reach' subscription-based ownership model
Meade's revolutionary 'ETX' compact telescope line that drastically reduced manufacturing costs
Orion's 'SkyQuest' direct-to-consumer marketing strategy bypassing traditional retailers
Bushnell's 'NorthStar' program offering rental-to-own telescope packages through science centers