Which athlete-brand partnership is credited with revolutionizing sports marketing in the 1980s with the slogan 'It's gotta be the shoes'?

In the competitive world of sports marketing, certain campaigns have transformed not just how products are sold, but how athletes are perceived as brand ambassadors. This question explores one of the most influential marketing partnerships in sports history that revolutionized the relationship between athletes, brands, and consumers. Test your knowledge about this groundbreaking campaign that set the template for modern sports endorsements.

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Michael Jordan and Nike (Air Jordan)
Bo Jackson and Nike (Bo Knows)
Larry Bird and Converse (Weapon)
Magic Johnson and Adidas (Rivalry)